It almost looks normal.
Well THIS is creepy and insidious. Processed-crap peddlers McDonald’s, Kraft, and Dominos have realized eaters interpret perfect-looking food as artificial (you mean meat doesn’t naturally come packaged like Post-Its?), whereas slightly flawed or asymmetrical food reads as artisan and authentic. So what are they doing? Working harder to make their shitty food look like your scrappy neighborhood café made it:

Read the rest of the article here
http://grist.org/list/fast-food-giants-make-their-food-look-imperfect-so-youll-forget-its-hella-processed/?utm_source=facebook&utm_medium=update&utm_campaign=socialflow

photo and story source: http://grist.org