PepsiCo to no longer call Naked juices ‘natural’ following lawsuit

PepsiCo to no longer call Naked juices ‘natural’ following lawsuit

NEW YORK (AP) — PepsiCo Inc. said it will no longer label its Naked juices as being “all natural,” after a lawsuit complained that the drinks contain ingredients that don’t fit that bill.
The company, based in Purchase, N.Y., also agreed to pay $9 million to settle the lawsuit.
In an emailed statement, the company said it uses an “added boost of vitamins” in some of the drinks. But a lawsuit filed against the company noted that the vitamins are actually synthetic ingredients, including a fiber made by Archer Daniels Midland.
PepsiCo did not respond when asked whether those synthetic fibers are in fact included in the juices. The company’s statement said it will drop the use of the word “natural” until there is more regulatory guidance around the world.

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